But, imagine the potential of Facebook that, despite all this, it’s still the leader. Yes, we know that in recent years it has lost users, and other networks such as Tik Tok or Twitter itself have increased their positions. Why? In short, because it is the social network with the largest reach and traffic in the world.
More and more entrepreneurs are encouraged to run their campaigns on Facebook. In this case the fish are the customers that Facebook studied for you, and thus determined the perfect time to show them your message. It’s like fishing in a sea that is full of fish ready to jump into your boat. You have to choose the right image or video along with the copy that is attractive enough to catch the attention of the audience you want to target. Yes, Facebook lends you its platform, but the creativity is up to you. That is why you will see a publishing tool that allows you to make your ad without so much bureaucracy. This is called Facebook Ads and is one of the most powerful ways to sell your products and services.įacebook realized more than ten years ago the amount of traffic it attracted on a daily basis and developed an infrastructure to make money with these numbers. They are campaigns that you can do from the ad manager of the social network, which allow you to promote your business on the platform.
Facebook audience insights how to#
How to find the ideal audience for my business on Facebook?.
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